Special area: Brewery & Winery & Distillery

In this cozy specialty area, alcohol suppliers will be able to introduce the latest products, trends and manufacturing methods to visitors responsible for alcohol purchases, as well as establish significant relationships with other operators and make deals with purchasing decision-makers. The area was very popular among visitors at the last event. Built with a unified look, the theme area is an easy and cost-effective way to participate.

The special area is intended for breweries, wineries, distilleries, alcohol wholesalers, alcohol importers and other companies that sell and market alcohol products. Last time in 2019, Altia, Laitilan Wirvoitusjuomatehdas, Servival/ Olvi, Wihuri Wine academy, Suppilog, Asahi Brands Europe a.s, etc. participated in this area.

The area is implemented with a uniform look and access to the area requires that the visitor has a liquor licence, a wholesale alcohol sales permit or manufacturing license number. In other words, products are sold, marketed and tasted in the area only to purchasing decision-makers. We have already built this special area three times inside the event and each time the feedback has been really positive and we have got partner companies involved in increasing numbers. Approximately 30% of the visitors to our event (8010 in total) had also indicated that they had the permit number required to enter the area when they registered, i.e. there were a lot of visitors to the area.

The stand in the area includes: a sales desk, your company logo/name displayed for the stand, electricity, lights, department cleaning and a GoLeads marketing package. In general, glasses and ice also come through our partners.

In addition, the department package includes an EasyGo-GoLeads marketing package that includes:

  • MyEasyfairs profile (your own mini-home page) on the event’s website, through which you present yourself to visitors before, during and after the event, and you will be able to inform visitors directly about your company.
  • Ready made marketing materials: print invitations and a company-specific registration link for distribution to your own important customers/potential customers. Guests registered through the registration link will appear on your MyEasyfairs profile. You will also receive a notification of the guest’s arrival at the event as an SMS message.
  • Touch & Collect reader (1pc) to collect a contact list of smart badges of guests interested in you. Visitors who touch their smart badges to your reader will receive an email from your company (via your MyEasyfairs profile) at the end of the day and you will be sent a list of visitors who have been interested in you.
  • Visit Connect app license (1pc), The app can be downloaded to either your phone or tablet. It allows you to manage and collect your own leads based on conversations in your department. With Visit Connect, you can already add notes and audio messages to each visitor on site.

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