
COMING IN 2026: Three New Finnish Cakes
Stop by our stand to taste our delicious Apple cake!

Deep Crinkle Slices
Deep Crinkle Slices are a game-changer for side dishes. Crispy, airy, and cut from real potatoes, they add value, flavor, and efficiency to your kitchen operations effortlessly.

Dubai Donut - the top trend of 2026
Dubai chocolate conjured into a donut shape

Energy BOA® Microfiber
Trainer-like work shoes with BOA® Fit System. Easy-to-clean microfiber. 360° slip resistance. ESD-approved

Energy Knit Lace
Breathable work shoes w/knitted upper and laces. The outsoles feature the innovative SIKA HexaGrip technology. Air bubbles in both the midsoles and outsoles, known as SIKA BubbleTech. Metal-free, PVC-free and ESD-approved.

Energy Laced Up Microfiber
Trainer-like work shoes in water-repellent microfiber that are easy to clean. 360° slip resistance. ESD approved

Exhibit with us in our new city
Now you can exhibit with us in Gothenburg, be a part of the Swedish market as well

Extra Thin Wedges
New! Crispy Homestyle Extra Thin Wedges are a chef’s secret weapon. Their rustic look, unique thin shape, and irresistible crunch make them a must-have for any chef’s kitchen.

Fair offer!
Trade fair offer: Kroko sealing device

FFCR Helsinki 2026
At our stand, you can dive into four inspiring themes, where furniture, lamps and tableware tell stories from different restaurant worlds – from modern drink bars to nostalgic bistros.

Finnish brand in significant collaboration with F1 team
Vellamo, which originates from Heinola, is one of the few Finnish brands to have signed a partnership agreement with an F1 team. Vellamo will become the official hydration partner of the MoneyGram Haas F1 Team.

Finnish Restaurant Championships for Wihuri Metro Wholesale
The Finnish Restaurant Industry Championships Chef of the Year and Waiter of the Year will be transferred from the ELO Foundation to Wihuri Metro Wholesale on January 1, 2026, which has purchased the rights to the competitions' trademarks.

Formula 1 News: Haas team signs multi-year deal with Vellamo Water
MoneyGram Haas F1 Team announced a new partnership today with Vellamo Water.

French St. Dalfour fruit spreads have arrived in Haugen-Gruppen’s portfolio
St. Dalfour adds a touch of genuine French elegance and flavour to baked goods. 500 g jars are perfect for pastries and 28 g mini jars are the ideal add-on product to serve, for example, alongside croissants.

Fresh fruit cup!
Nature’s vitamins, ready to grab and go!
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