A Finnish company becomes a sponsor of an F1 team
Finnish bottled water to be sold in China as a luxury product – Agreement with F1 team
Finnish water brand Vellamo is taking on the Chinese market with mythical stories about Finnish nature. The company has signed a global brand agreement with an F1 team.
https://www.kauppalehti.fi/uutiset/a/0a6795d6-26fa-44ea-9d63-27fe02f4f214
Other news
Formula 1 News: Haas team signs multi-year deal with Vellamo Water
MoneyGram Haas F1 Team announced a new partnership today with Vellamo Water.
Finnish brand in significant collaboration with F1 team
Vellamo, which originates from Heinola, is one of the few Finnish brands to have signed a partnership agreement with an F1 team. Vellamo will become the official hydration partner of the MoneyGram Haas F1 Team.
Vellamo Water: Purity, Performance, and Purpose Powering the MoneyGram Haas F1 Team
In a sport defined by precision, endurance, and relentless marginal gains, partnerships are no longer about logo placement; they are about competitive advantage.