“Kasvilihagate” to resolve
Meeat Food Tech Oy

“Kasvilihagate” to resolve

Kasvilihagate" finally reached a conclusion in the Supreme Administrative Court



“Kasvilihagate” finally reached a conclusion in the Supreme Administrative Court: the use of the name “burger patty” was allowed in plant-based products, but the use of the term “plant-based meat” was prohibited. The Supreme Administrative Court (KHO) announced its decision today, according to which the name “burger patty” may be used in the marketing of plant-based patties. At the same time, KHO banned the use of the term “plant-based meat”.

In November 2019, the director of Central Ostrobothnia Environmental Health Control ordered Pouttu Ltd. to change the marketing of its products “MUU Burger Patty” and “MUU Plant-based ball” and banned the use of the terms “burger patty” and “plant-based meat” as misleading marketing. After the previous legal proceedings, MeEat Food Tech Ltd., which manufactures MUU products, separated from Pouttu Ltd. as an independent company. The decision of the Supreme Court is significant for MeEat and, although the decision was not entirely positive, it provides an opportunity to continue marketing burger patties. MeEat may potentially claim compensation from the government for changes in burger patty packaging.

“Although the term ‘plant based-meat’ still cannot be used in marketing, we strongly believe that consumers will continue to use the term and that it will become established as a normal expression in the Finnish language. More and more consumers already have plant-based food days and switching to a plant-based protein product is easier and tastier than ever,” says MeEat CEO Mikko Karell, adding: “We are very happy that we can now sell plant-based patties. Ultimately, it doesn’t matter what the meat is made of, but that the food tastes good.”


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